Why IP-GLOBAL
Why Platforms Won't Solve It
The obvious question: why don't platforms just pay creators fairly?
Because their entire business model depends on not doing so.
The Platform Equation
Platform valuations are built on a simple formula
Maximize
User engagement and time on platform
Minimize
Content costs and creator payments
Result
Maximum shareholder value extraction
2023 Platform Revenue
YouTube
Ad Revenue$31.5B
Paid to Creators$17B
Platform Kept$14.5B
Estimated Revenue$50B+
Creator Program$0
Meaningful PaymentNone
Cornered Market
They've monopolized distribution. Where else will creators go?
Algorithm Control
They determine visibility. Play by their rules or disappear.
Investor Pressure
Every dollar to creators is a dollar not to shareholders.
"Waiting for platforms to voluntarily pay creators fairly is waiting for something that will never happen."
What problems remain unsolved?
Beyond payment inequity, fundamental questions remain unanswered.
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