Why Music First
We're building infrastructure for all intellectual property. We're starting with music because it's the ideal proving ground.
Music Has Unique Advantages
Established Infrastructure
PROs, CMOs, ISRC, ISWC—music has the most developed rights management ecosystem. We can build on existing foundations rather than starting from scratch.
Clear Pain Points
The problems are well-documented: Content ID gaps, unmatched royalties, cross-border friction. Everyone agrees the system needs improvement.
Engaged Community
Musicians are active advocates for their rights. They understand IP issues and will champion solutions that work for them.
Measurable Impact
Clear metrics for success: detection rates, payment speed, revenue increases. We can prove value quickly and iterate based on data.
If We Can Solve Music, We Can Solve Anything
Music rights are notoriously complex. Multiple types (mechanical, performance, sync). Multiple stakeholders (composers, performers, publishers, labels). Territorial variations. Collective management.
If our infrastructure can handle this complexity, extending to simpler IP types (images, text, code) becomes straightforward.
A Massive, Growing Market
The Strategic Path
Music
Prove the model, build infrastructure
Audio
Podcasts, audiobooks, sound effects
Visual
Images, video, design assets
Text/Code
Written content, software