Mission in Practice
A mission is only as good as its execution. Here's how we translate our vision into daily decisions.
Operating Principles
The rules we follow when making decisions
Creator-First
When in doubt, optimize for creators. They are the source of all value in the creative economy.
Example: Free registration, even though it costs us to run.
Fair by Default
Design systems that produce equitable outcomes without requiring constant intervention.
Example: Automatic payment splits prevent disputes before they happen.
Privacy-Respecting
Collect only what's needed. Anonymize where possible. Never sell user data.
Example: Detection works without exposing creator identities to platforms.
Speed Matters
Slow systems get bypassed. Make licensing faster than piracy.
Example: Instant licensing instead of weeks of negotiation.
Earn Trust
We can only succeed if all stakeholders trust the system. Act accordingly.
Example: Transparent governance, open algorithms, auditable records.
Stay Curious
The landscape is changing fast. Keep learning, keep adapting.
Example: Regular research into emerging AI capabilities and threats.
Trade-offs We Make
Every choice involves trade-offs. Here's how we think about them.
We choose: Simplicity over completeness
Because: A system 80% of people can use is better than a perfect system no one understands.
We choose: Speed over perfection
Because: Ship fast, iterate based on feedback. Don't wait for perfect.
We choose: Open over proprietary
Because: Long-term trust matters more than short-term competitive advantage.
We choose: Automation over manual
Because: Humans for decisions, machines for execution. Scale requires automation.