Values
Our Principles
These aren't just words on a wall. They guide every decision we make.
Creator First
"We exist to serve creators. When interests conflict, we prioritize creators."
In Practice
Free registration for all creators, regardless of size
Creators set their own licensing terms
Creator revenue is prioritized over platform fees
Creator data belongs to creators, not us
Radical Transparency
"We publish what others hide. Algorithms, fees, governance—all visible."
In Practice
MOVE algorithm is open source
All fees are disclosed upfront, never hidden
Board meetings and decisions are published
Annual transparency reports on detection and payments
Fair by Design
"We build systems that produce equitable outcomes automatically, not through constant intervention."
In Practice
Smart contracts enforce payment terms
No gatekeepers deciding who gets protected
Same tools for individual creators as for major labels
Detection doesn't favor any particular rights holder
Global Accessibility
"IP protection shouldn't depend on where you were born or who you know."
In Practice
Available in 50+ countries, expanding continuously
Multi-language support for all core features
Free tier ensures access for emerging creators
Partnerships with CMOs in developing markets
Speed Matters
"Slow systems get bypassed. We make the right thing the fast thing."
In Practice
Instant licensing instead of weeks of negotiation
Real-time detection, not monthly reports
Same-day payment settlement
Registration in minutes, not months
Earn Trust Daily
"Trust is earned through actions, not claims. Every interaction is an opportunity."
In Practice
We admit mistakes publicly and fix them fast
We don't oversell capabilities
We give bad news as quickly as good news
We honor commitments even when costly
What We Won't Do
Sometimes principles are defined by what you refuse to do
We won't sell user data to third parties, ever
We won't favor major labels over independent creators
We won't lock creators into exclusive arrangements
We won't make decisions behind closed doors
We won't prioritize growth over creator welfare
We won't compromise on security for convenience